Supercrunchers: Practical BI

I just finished reading Ian Ayres new book, Supercrunchers. The basic premise, illustrated by a number of fun and contemporary case studies (like Farecast, Zillow and more), is that business intelligence is becoming a critical part of everyday business decision making, supplanting the old regime of ‘experts,’

The book has been receiving accolades all around, including a cover blurb by Steven D. Levitt, co-author of Freakonomics.

According to Newsweek,

…the replacement of expertise and intuition by objective, data-based decision making, [is] made possible by a virtually inexhaustible supply of inexpensive information. Those who control and manipulate this data will be the masters of the new economic universe.

This is a must read for all of us in the BI industry!